Factors influencing customer retention for fast food industry in Vietnam
碩士 === 南臺科技大學 === 商管專業學院 === 104 === This dissertation analyzes factors affecting to customer retention in fast food industry in Vietnam. Nowadays, customer retention is being an important managerial issue, especially in the context of saturated market or dynamic market with a lot of competitors. Cu...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12759778636093664269 |