A Study on the Impact of Consumer Affinity and Micro Country Image on Purchase Intention: the Case of French Food Products
碩士 === 南臺科技大學 === 商管專業學院 === 104 === This dissertation exploits two areas of investigation that are consumer affinity for a specific country and the micro country image of products of the given country. These are areas of investigation are major issues in today’s international trade. The study provi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81299921348199829117 |