| Summary: | 碩士 === 南臺科技大學 === 企業管理系 === 104 === With the economic development, the concept of insurance is increasingly important. The insurance market in Taiwan has been producing various new insurance products that are available to meet the demands of the public. In view of this, the insurance enterprises shall consider the insurance market demands to promote more and more insurance professionals to cope with the social trend and the multi-competition.
This study explores the required important factors of competency for the insurance professionals and adopts the analytic network process (ANP) as the analysis tools to examine the correlation relationship between various competency factors to provide insurance professionals a decision-making reference to improve their quality of service to perfect the customer service.
The results revealed that the dimension of attitude was the heaviest weight proportions in the important competency factors of the insurance professionals. “Understanding the sale strategies and skills” of the knowledge domain, “action force” of the skill domain, and “work attitudes” of the attitude domain provide key indices in considering the indices in criteria evaluation; the appropriate selection for the insurance professionals was insurance salesperson was heavy correlation weight for each criteria under the estimation of dimensions. Thus, on the consideration that the competency factor of the insurance professional to the optimal effectiveness, it is suggested that the insurance industry shall adopt the insurance salespersons as the main shaft to enhance dimensions of “work attitudes,” “action force,” “understanding the sale strategies and skills,” “enthusiasm,” and “confidence” of the insurance professionals to satisfy the demands of customers at the competitive insurance market.
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