| Summary: | 碩士 === 樹德科技大學 === 經營管理研究所 === 104 === In the last few years, Taiwan’s tennis level gradually improves. Every year, we have four open tennis Pro tour matches, such as (Grand Slam)、ATP(Assocpation of Tennis Professopnals) and WTA(Women’s Tennis Association). Taiwan’s top players always have good performance in The World Tennis; this influences other players and leads Taiwanese to play the tennis. Tennis is not restricted by age; it is a popular leisure sport. Tennis can be promoted to become a lifelong sport event. Due to the public’s favorite; tennis court is set up in all the cities in Taiwan, in order to provide the place for customs who love tennis. Therefore, the popularity of tennis brings people into the tennis courts, makes the management mode of the tennis court guidance member system and become club form for leisure sports organizations.
This study through the questionnaire survey, to research the participate in the tennis club customer atmosphere to the environment; and customer perceived value and revisit intention situation. This survey uses sampling design and method for data analysis with a total of 300 surveys. To explore tennis clubs’ customers after exercising in the stadium, weather affected by the stadium atmosphere, venue equipment quality good, environmental trends identified clear guidance, venue environment design comfort, is positively significant or not. Through environmental atmosphere directly affect customer’s perceived value. Thus customers had a good feeling for stadium, and directly have a good evaluation
for the stadium; then stimulate customers willing to continue to consume sports motivation.The results will provide Taiwan local tennis club management unit to promote tennis club management.
Key words: Tennis, Club, Environmental Atmosphere, Perceived Value, Satisfaction
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