Customer’s Intention to Purchase Long-Term Care Insurance Based on the Theory of Planned Behavior-Taking Perception Risk as Moderator
碩士 === 樹德科技大學 === 經營管理研究所 === 104 === This study aims to explore customers’ intention to purchase long-term care insurance to understand consumers’ long-term care insurance attitude, subjective norms, perceived behavioral control on purchasing behavior intention by taking perceive risk as moderator....
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/p3tszz |