A study of user’s intention to adopt third party payment system based on Technology Acceptance Model

• Main Authors: Ting-An Lu, 呂庭安
• Other Authors: Hsing-Ya Chang
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/44935176816544009174

碩士 === 樹德科技大學 === 資訊管理系碩士班 === 104 === In recent years, Taiwan''s e-commerce market size and rapid growth of online shopping, consumers shopping on the Internet more and more, but because the statute of limitations, and the information security and risk management and control capabilities are inadequate, resulting in fraud events increasingly and more, if you can improve the use of third-party payment shopping security; however, in early November 2012, the FSC announced that third-party payment restrictions relaxed service, so that small sellers can accept credit card payments through third-party payment industry, third-party payment services therefore flourish, the current government official, bankers and non-bank institutions and other businesses by key positive layout, want to develop this potential development of third-party payment services market. This study used questionnaires to technology acceptance model is based on modeling item questionnaire asked to investigate Taiwanese consumers in online shopping, the use of third-party payment as a payment method willingness, in further analyzed and summarized results through statistical methods Expectancy discovery enables the consumer willingness to pay for improving the use of third party, so that consumers can be more secure online shopping.