| Summary: | 碩士 === 樹德科技大學 === 資訊管理系碩士班 === 104 === E shopping is a new concept in recent years is a forward-looking and development of new trading patterns, with the development of Internet and e-commerce platforms, gradually changed many consumer who''s spending habits, consumer choice is not a general physical stores, and traditional business enterprises and stores are changing their business patterns into eshops, progress from traditional business to have online shopping platform. With the popularity of Internet, the increasing emphasis on the commercial operation of the network, not only low cost, profit, but also save personnel costs, but also bring unlimited business opportunities. Carousell provide users with a free shopping platform, easy to use mobile devices App, 30 seconds to start the auction opened his own shop, ready to upload pictures merchandise information, create their own sales and the value of each kind of items. because Carousell can buy cheap merchandise like in various countries , is a convenient online flea market. Institute for Information Industry for online shopping for both users and vendors the way to visit with friends Behavior Survey, according to the consumer by the amount of users and the major online shopping firm''s revenue estimates of this year (2006) In this study, questionnaire, easy to use sampling to select college students as the main object of study, the research found that the environmental characteristics of the site and product features two major research institutions are faced with the wishes of the consumer online shopping has a positive impact of significant.
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