| Summary: | 碩士 === 聖約翰科技大學 === 工業工程與管理系碩士在職專班 === 104 === Badminton is a sport that requires speed, strength and tactic varieties. It is very popular in our country. According to Sport Administrations estimation: here is over a million Badminton population. (Taiwan Senior Badminton ssociation website). In the last decade, our country's present players may have won the champion in different international tournaments occasionally, which shows a better record than before. But still, our overall performance is lower than other countries such as China, Korea, Japan, Indonesia, Malaysia and Denmark. Now our junior players are more competitive and better performing, they have won the champion in many different international championships. In order to assist our players on winning the champion in Rio Olympics, how we take this opportunity and strength to assistant our player will be the most important issue. In this paper, we will analyze strengths, weakness, opportunities and threats of our players. By using the four factor approach, we get 2X2 SWOT matrix which can lead us found the feasible strategy, hopefully it can be improving overall capability of our players and win the Champion in 2016 Rio Olympics' Badminton event successfully.
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