A Study on the Relevant Factors Influencing Surrogate Purchasing Service

• Main Authors: YUN-CHI HSUEH, 薛芸琦
• Other Authors: Ming-Huang Guo
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/93402150381970082700

碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 104 === In recent years, the development of globalization and trans-regional, international shopping behavior, coupled with the rapid rise of the role of e-commerce and online shopping market matures, customized needs and the pursuit of international fashion brands, consumers by language, logistics and market a wide range of restrictions, seeking purchasing service providers to be able to buy new limited or no local goods. Another overseas purchasing goods and services derived from, purchasing industry to provide the latest information of overseas consumer goods, while also providing consumers with the convenience of shopping abroad, and consumers are willing to pay a relative to obtain foreign goods, or to use its purchasing services the cost in cash flow in order to avoid red tape and logistics-related issues arising from the overseas shopping. Shopping overseas purchasing services, not just the benefit of consumers, in terms of purchasing industry is full of opportunities and promote overseas purchasing service innovation and development and create a win-win opportunity. In this thesis, using a questionnaire after finishing study found that service quality, trust, marketing, customer value and purchase behavior dimensions, all will affect consumers' willingness to buy. This study confirms the service quality will significantly impact on the purchasing behavior of consumers purchasing services professional background also greatly affect the willingness to buy, there are significant differences between purchasing services for consumer marketing, trust, customer value and purchasing behavior. We can infer the quality of service will be purchasing services, trust risk value, marketing efforts and customer perceived value of parts are done, will directly affect the purchasing service consumers willingness to buy.