TV Program Production and Multi-Revenue in the Trend of Digital Convergence
碩士 === 世新大學 === 傳播匯流與創新管理數位學習碩專班 === 104 === Variety shows in Taiwan are usually low-cost productions whose budge is rarely more than one million NTD and cause less attractive and competent. In order to create a new look for Taiwanese variety shows, the program “Mission of the Queen” is born which c...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xfj4jn |
| Summary: | 碩士 === 世新大學 === 傳播匯流與創新管理數位學習碩專班 === 104 === Variety shows in Taiwan are usually low-cost productions whose budge is rarely more than one million NTD and cause less attractive and competent. In order to create a new look for Taiwanese variety shows, the program “Mission of the Queen” is born which combines internet games, mobile, computer and TV altogether and reaches a high-peak rating. This search is mainly focus on the across-media format, and by the application of Ajzen’s “the theory of planned behavior” and Rogers’ “diffusion of innovation” to interpret why the audience would like to watch and to participate the show with various electronic tools.
The search uses questionnaires to interview 269 persons and through the questionnaire to analyze how could the new across-media be accepted by the audience. The result finds that the 5 variables of diffusion of innovation from Rogers affect the attitude of the audience and the watching behavior. At the same time the subjective norm affects also the watching behavior. The search has suggestions according to the result.
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