The Effect of Green Policy on Corporate Image and Competitiveness - A Case of G Company

• Main Authors: CHIEN,YI-LIEN, 簡憶蓮
• Other Authors: Liaw,Horng-Twu
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/2fjx55

碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 104 === With global warming causing severe weather anomalies, mankind’s living environment “Earth” has been a significantly impacted. In recent years, with the rise of the green economy, environmental protection and carbon reduction has become a corporate responsibility. In addition to advocating the importance of environmental protection; the Green movement has also stimulated economic growth, it has opened up more new profit opportunities for businesses. For corporations to truly promote its Green Policy, corporations need to consider and combine their own unique corporate culture to their environmental policy in order to make it a sustainable goal. In this thesis, G technology company was the survey subject, a total of 380 copies electronic questionnaires was distributed to G Technology company’s employees and suppliers, and received back 350 copies of completed questionnaires, which provided valid samples to verify hypothesis via regression analysis. The results found, during the promoting of it Green Policy, G technology company was able to gain the trust of its employees and at the same time gaining a competitive edge in the industry for having a recognized “Green” corporate image. Going green and becoming environmentally friendly will help enhance corporate competitiveness as evident in the case study of G technology company sample. This should encourage all corporations to do the same.