A Study on Customers’ Usage Behavior of Third-Party Payment Based on Technology Acceptance Mode

• Main Authors: KE,JHIH-HUEI, 柯志輝
• Other Authors: LIAW,HOMG-TWU
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/05329661636579683899

碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 104 === Recently, the rapid development of communication and internet technology has bursted the upsurge of the online-shopping; moreover, it makes more choices for the mode of payment as well. With this boom come the Third-party Payment, and the Third-party Payment trigger a positive change that effect the way of payment on the netword. Given that the Third-party Payment is developing, this study bases on the Technology Acceptance Model to investigate the behavior of consumers in the Third-party Payment system. This study aims at finding methods to increasing the utilization and strengthening the consumers’ confidence with regard to Third-party Payment. This thesis applied questionnaires to conduct case investigation on internet, the main research objects are people who have been used Third-party Payment. These questionnaires were issued during 5/23/2016 to 6/23/2016. Finally, there were 320 effective sample collecte. Applying the SPSS 22.0 to analyze those samples. The results showed that subjective norms affects user’s perceived usefulness, The perceived ease of use affects perceived usefulness obviously, and perceived ease of use also affects intention to use strongly. Intention is affected by perceived usefulness too. The intention of using Third-party Payment positively affects the behavior of users.