The Connections of Corporate Social Responsibilities, Brand Images with Perceived Value and Repurchase Intention-A Case Study on C Telecom Company

• Main Authors: CHUNG,YA-LIN, 鍾亞霖
• Other Authors: WU,SHENG-CHANG
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/p62tnt

碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 104 === In recent years, the food market has been flooded with adulterated food products. However, I-MEI Foods Corporation insists on providing quality food. To support this company, people in Taiwan buy its products to boycott other dishonest food brands. In the beginning of 2016, a powerful earthquake happened in Tainan. Because of this earthquake and its aftermath, people discovered the unethical behavior of construction industry and voice their dissent against big corporations, which forces companies to face social corporate responsibility. With the society’s progression, people emphasize on public perception and self-esteem. We will be evaluating Taiwan’s biggest telecommunication company’s corporate social responsibility. To understand the correlations among various aspects of corporate social responsibility and create the research hypotheses, the study includes corporate social responsibility, brand image, perceived value, repurchase intention and literature review. Variance, regression, reliability and validity will be based on the results of the case study company consumers’ responses from the questionnaire. The research results found that: i. Social corporate responsibility and brand image are mutually beneficial toward each other. ii. Social corporate responsibility has optimistic correlation with the perceived value. iii. The brand image has positive impact on the perceived value. iv. The perceived value has positive impact on the repurchase intention. We hope that this research can be served as a reference for Corporate Social Responsibility for all enterprises in the industry, promoting corporate sustainability and ongoing concern to better the industry as well as fulfilling enterprise commitment to its society.