A Study on Consumers’ Brand Awareness, Perceived Risk, Satisfaction and Purchase Intention regarding Yilan Area Tea Shops
碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 104 === With long history of planting tea leaves and drinking tea culture, tea in Chinese culture has been a popular drink. Thanks to consumers’ habits of drinking tea and trend of regime, tea leaves have been essential industry. However, many cases of food safety...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78891336633695235809 |