An Analysis of Consumer Recognition and Motivation for Traveling Abroad and Low-Cost Carrier

• Main Authors: Hsiao, Chiao-Yun, 蕭喬云
• Other Authors: Yeh, Nei-Ching
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/47ye72

碩士 === 世新大學 === 新聞學研究所(含碩專班) === 104 === Traveling abroad by low-cost carrier has been becoming more and more popular in nowadays. But why traveling abroad? Why low-cost carrier( LCC) ? Consumer behavior should be seen as an important social behavior, when we choose any kind of product especially a cultural product, we not choose it just for our gratification, but also try to win social acceptance. So we have to see consumer behavior is a type of self-expression and interpersonal communication. With different choice between products, we are telling people about our social values and social status. This study uses Bourdieu’s concept of distinction to examine LCC consumers’ tastes. According to those respondents how they elaborated their motivation for traveling abroad and described the meanings of “traveling abroad ” in their life, this study founded out those respondents using “traveling abroad ” as a personal status label to highlight their uniqueness, values and cultural tastes. And seeing LCC is a smarter way to achieve their goals, but pre-conditions is, they are able to know how to buy a ticket on LCC website, and they have all abilities to handle their trip when they are abroad. This study started from a phenomenon of craze for traveling abroad by LCC, try to find out the influence of modern culture, social trends and values on the LCC’s consumer consciousness to consider the relationship between social structures and personal values development.