Study on well-known brands of cosmetics marketing model-cum-integration of the key success factors - A Case Study of Shiseido brand
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 104 === Domestic market cosmetic products industry, the annual output value up to more than 600 billion market, are dozens of domestic and cosmetic products brand main market those firms. The case study in Japanese Shiseido brand in Taiwan, after 59 years and under...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/j8q9t6 |