Developing a Selection Model for the Bloggers Using Analytic Hierarchy Process and Grey Relational Analysis
碩士 === 世新大學 === 傳播管理學系 === 104 === The tool of marketing now is not only use in the traditional media, but also use in new media. The use of social media and electronic word of mouth (e-WOM) growth rapidly now. The enterprises start to pay attention to the operation of the blog. And how to attract t...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71804723069925979522 |