The Investigation of the Charging Mode Transition of Online Game

• Main Authors: LIN, YU-HSUAN, 林于軒
• Other Authors: 詹乾隆
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/15270001041073064149

碩士 === 東吳大學 === EMBA高階經營碩士在職專班 === 104 === The development of online game industry is about only 20 years, and the market is still expending with rapid. Despite the countless examples of grievous failures, a large quantity of funds, developers, and operators still fight to get into the business that people who have never been involved would hard to imagine the charm of it. From “monthly payment” to the now dominated “free membership”, is the change of the charging model of online games the result of the balance of “needs and supplies” or of the various and diversified products? This thesis applied in-depth interviews to find out both the ideas of the operators and the consuming psychology of the consumers. From the research, a preliminary understanding of the online game’ s charging model change and the consumer’s consuming behaviors towards both of the charging models would hopefully be achieved.