The Impact of Sales Promotion on Privacy Control Expectation and Information Ownership Consciousness- with Information Sensitivity as Moderating Variable
碩士 === 東吳大學 === 國際經營與貿易學系 === 104 === In the highly competitive environment, firms collect customers’ data and build database to enhance competitiveness. However, these cause personal privacy concern, because of data abuse by the firms. According to the past researches, as the firms give the com...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7xd8aw |