The Effect of Transaction Oriented Message and Rational Message Appeal on eWOM: A Study of Automobile Facebook Fans Pages
碩士 === 東吳大學 === 企業管理學系 === 105 === In Web2.0 era, internet becomes a new platform. Corporation establishes fans page on social networking platform to deliver their brand, products, corporate philosophy and communicate with consumers. In thus, operating fans page becomes an important development tren...
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| Format: | Others |
| Language: | zh-TW |
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2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57918808639544873541 |