The Influence of the Customer’s Satisfaction to Purchase Intention for the Streaming Music-Marketing Strategy Perception as Moderator
碩士 === 東吳大學 === 企業管理學系 === 104 === The purpose of this study is to understand the relationship between Customer’s satisfaction and purchase intention in Streaming music platform , it designs to confirm the effect of customer’s marketing Strategy Perception, and provides some useful marketing...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ea87z3 |