The Effects of the Antecedents of Uncertainty Perceptions of the Results of Gift-giving: The Moderating Effects of the Interdependence

碩士 === 東吳大學 === 企業管理學系 === 104 === In the past, most of the studies which discuss consumer decision-making bascially focused on individual decision-making situations. However, when process of decision-making have to consider other’s preferences, belongs to joint decision-making. So far, there weren’...

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Bibliographic Details
Main Authors: HSU, HSIEN-CHU, 徐先駒
Other Authors: CHEN, YU-CHEN
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/9e8je2