The Study on Purchasing Behaviors of Camping Equipment Consumers

碩士 === 東吳大學 === 企業管理學系 === 104 === The specific aims of this study are: (1) Analyze the demographic variables of camping instrument consumers. (2) Investigate the purchase decision- making process of camping instrument. (3) Compare the difference of purchase decision-making process with different de...

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Bibliographic Details
Main Authors: HSU,WAN-FEN, 徐琬芬
Other Authors: 何照義
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/45457642571046308035