The Impact of Marketing Channel and Product Strategy on Financial Performance in the Non-life Insurance Industry
碩士 === 實踐大學 === 財務金融學系碩士班 === 104 === This study explore the relationship among product strategy, distribution strategy and financial performance in non-life insurance industry using personal line concentration ratio, commercial line concentration ratio, product concentration ratio, sales channels r...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43247551740971045041 |