The Study of Green Marketing and Involvement affecting Customer Purchase -A Case Study of The Body Shop
碩士 === 實踐大學 === 企業管理學系碩士班 === 104 === Environmental issues has been taking seriously since 1990 when the emergence of green marketing, and it has been incorporated into marketing strategy. As a society becomes more concerned with the natural environment, companies start to implement and adjust their...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/gdxy66 |