| Summary: | 碩士 === 靜宜大學 === 管理碩士在職專班 === 104 === The researh is focused on how to improve cumosters’ satisfaction based on government management, operating company, and cumosters’ view.
It adopts secondary data research, case study analysis and depth interviews to discuss the key elementsand problems of impacting on customers’ satisfaction, and raising improvements and suggestions to reach the goal of service area overall satisfaction. Therefore, the base of this literature is service marketing.Consistintly. Therefore, respoding to the need of service quility is the most important milestone towards new pubic service.
This research employs depth interviews of qualitative research, collecting relateddomestic and foreign literature. Based on the information of releated literatureanalysis, induction and the research, using triangulation shows positive results. Theseare the followning conclusions:
1.Service quality shows distict positive effects on customers’
overall satisfaction.
2.The more overall satisfaction, the more overall satisfaction positive effects.
3.Customers’ satisfaction shows notable positive correlations.
4.The imagery of service areas to satisfaction shows positive effects.
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