Discussion on Gidden Ko “You Are the Apple of My Eye” by Narrative Style and Marketing Practice

• Main Authors: HUANG, YI-CHIAN, 黃臆芡
• Other Authors: CHANG, CHING-JU
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/45349943609117467127

碩士 === 靜宜大學 === 台灣文學系 === 104 === This thesis, Giddens Ko " You Are the Apple of My Eye" to explore Giddens from the story for the scope of the study, two facing cuts from "Narrative style" and " Marketing techniques " intentions in the restatement of past memories while his ideas and concepts which perfusion, and how by developing stories and issues to marketing their works. This thesis is divided into five chapters, the first chapter, chapter2 “Taiwan web fiction fashion and Giddens's rise is divided into two sections discuss the wave of Taiwanese web fiction writers and writers with representatives of nine knife creative process; Chapter3 ”"You are the Apple of My Eye" Narrative style”also divided into two sections, the first section to discuss and analyze creative approach works, and authors writing in the plot expressed meaning, first section two analyzes characters in the book with the author's personal feelings for the various views; Chapter 4”Giddens trend continuation and self-marketing techniques”mainly discuss Giddens in addition to creative writing, works for marketing and personal field of construction, including video of the match, to discuss current issues of management and digital platforms, chapter5 “conclusion” is the author of a comprehensive analysis of each of the chapters, observations, presented personal views. Giddens in "You Are the Apple of My Eye", the collective memory by carrying things, constantly staggered time and space as well as a unique "narration style" writing, creating close to the daily life of the characters, plot and space and self-respect "love" in view of the passage of time and imagine the memory of the way into the plot of the story, and through interaction with the contrast between the characters, and further depicts the outline of ideal love in his mind, so that the reader can easily read process to cast emotional, and thus lead to resonance. During the promotion, the use of the "emotional" approach, will shoot the film and dreams coupling behavior, through the "dream" to weaken the film production process, business practices involved benefit level to be moved in spirit, so that readers identity, while Giddens is because the process exhibited by the enthusiasm and perseverance to become "the courage to realize their dreams' representatives and spiritual symbol.