| Summary: | 碩士 === 靜宜大學 === 觀光事業學系 === 104 === The study was aimed to investigate religious tourist’s destination image, perceived value, and satisfaction toward Guang Shan Buddha Memorial Center. A total of three hundred and thirty-three valid convenient samples were collected and analyzed by the study by via descriptive statistics, independent t-test, one-way ANOVA, Scheffé post hoc comparison, Pearson's correlation analysis, and multiple liner regression analysis. The study results indicates that: (1) Most of the religious tourists’ socio-demographic background were women, 41-60 years old, high school or college educated, married status, NT 20001-30000 income, and Buddhist belief; (2) Religious tourist had higher evaluations on affective, service quality, religious culture, and religious belief; (3) Tourist’s socio-demographic background had significant influences on destination image, perceived value, and satisfaction; and (4) There were significant relationships among religious tourist’s destination image, perceived value, and satisfaction toward Fo Guang Shan Memorial Center.
|
|---|
