| Summary: | 碩士 === 中國文化大學 === 觀光事業學系觀光休閒事業管理碩士在職專班 === 105 === With the booming of tourism and hospitality industry, Taiwanese Food & Beverage (F&B) education has become flourishing in the recent time. However, confronting the low fertility and limited student population, the catering high schools are striving hard to recruit students as well as prevent the dropouts of them. Particularly, it is challenging to deal with the new 2K generation, who were born in the year of new millinium 2000 and after. In 2015, these 2Ks have become the first graders of the high schools. Their ‘remain or leave’ intention would impact the rigid running of F&B education. This study thus investegated 2Ks to explore their intention toward F&B study. Samples were purposively selected from 11 senior high schools with 1,000 or more F&B majors in Taiwan. 535 questionnaires were collected on line and 492 of them were valid for analysis using SPSS 21.0 package. The results indicate that the attributes of 2Ks are significantly associated with the three variables, enrollment motivation, learning satisfaction and study intention. Notably, enrollment motivation and learning satisfaction are positively correlated with remain intention but negatively correlated with leave intention. It can be concluded that the continuing intention of 2Ks are significantly infuenced by learning satisfaction, enrollment motivation, and personal characterisrics, such as parents occupations, education levels, and the schools. The result of this study can be helpful to strategy making for improving learning satisfaction and preventing the dropouts of 2Ks.
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