Relationships among Brand Personality, Brand Self-congruity, and Intention to Stay in International Tourist Hotels: The Moderating Effect of Consumer Affinity Toward Original Country of Brand
碩士 === 中國文化大學 === 觀光事業學系觀光休閒事業管理碩士在職專班 === 104 === Recently, the hotel industry in Taiwan faces a competitive environment. Therefore, to create a favorable brand personality is particularly important. The purpose of this study is to identify the relationships among brand personality, brand self-cong...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/a6933g |