Effects of Sales Promotion and Brand Awareness on Purchase Intentions toward Group Package Tours
碩士 === 中國文化大學 === 觀光事業學系觀光休閒事業管理碩士在職專班 === 104 === Outbound group package tours accrue major revenue for travel agencies. Sales promotion is used by travel agencies to stimulate greater purchase of consumers under increasing competition. Types of sales promotion can be divided into monetary, such as...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37207509265113382111 |