A Study of Business Chinese Learning Needs Analysis : A View of Business and Management Major Foreign Students

• Main Authors: Ching-Mei Lo, 駱靜美
• Other Authors: Yu-Wen Chang
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/4m8ew4

碩士 === 中國文化大學 === 華語文教學碩士學位學程 === 104 === Learner needs analysis has a vital role in the process of designing and carrying out language for specific purposes course. The study aims to understand learning needs amongst foreign students majoring in business in Taiwan. The questionnaire was designed based on the needs analysis theory of English for Specific Purposes (ESP) and focused on examining who are the learners, why they chose to learn, how the language should be learn and what part of the language is more important to these learners. The respondents comprise 93 foreign students from 26 countries across business or management-related disciplines. The result shows that students from Asia and Central-South America are majority of potential learner of business Chinese in Taiwan. It was found that “help for future work” is the most important learning objective, and “spoken” Chinese is the priority skill considered. “One to one teaching” and “attend the business Chinese class” teaching methods are preferred. “Internet multi-medium” is the most favorite learning tool. The teacher’s “Chinese language ability” and “teaching experience” are far more valuable. Students see “interesting” and “business-oriented” contents as priority. In term of language contents and skills, students regard “adequate use of business Chinese sentence” , “specialized business Chinese vocabulary”, “advertising and promotion” and “to presenting an argument, giving opinions at a meeting” as being critical. In conclusion, the study provides insights to design better courses for business Chinese learners and encourage them to actively engage in learning the language.