A Study of Non-Profit Organizations of New Media Crisis－The Case of GMP

• Main Authors: Shu-Fen Liu, 劉淑芬
• Other Authors: Chung-Chieh Chao
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/hnaqtx

碩士 === 中國文化大學 === 國際企業管理學系碩士在職專班 === 104 === With the advent of the new media era, interpersonal communication behaviors have been transformed radically. The approachability and diversity of the new media have made various modes of interpersonal communication and discussion happen in all kinds of cyberspace, and ordinary people can easily upload written, audio or visual informa-tion unto various new media platforms. The content of some internet social networks, for example YouTube, Facebook, twitter and LINE, even becomes important sources for traditional media, including television and newspapers. However, as in-formation envi-ronment undergoes constant changes, many unpredictable crises are also happening, which may spread from the real world to the virtual space of the internet. Consequently, interactions of crises in the real world and on the new media result in further accelera-tion of the crises, bringing damages or even a fatal blow to an organization. This study will investigate one of the issues in the management of non-profit or-ganizations, that is, the new media crises. It will discuss about the nature of the new media, the characteristics of communication behavior, and crisis management and re-sponse, as a preliminary study on the management model for new media crises. It will make use of Taiwan Food Good Manufacturing Practice Development Association as a target for case study. In several food safety scandals, a large amount of reports from traditional media and enthusiastic discussions on internet platforms have combined to bring about major crises facing Taiwan Food Good Manufacturing Practice De-velop-ment Association. The influence of these crises, the response models from Taiwan Food Good Manufacturing Practice Development Association, and the actual manage-ment processes are all investigated and analyzed, in order to arrive at a new media cri-ses management strategy for non-profit organizations.