A Study of The Digital Media Literacy、Personality Traits and Self-disclosure – A case of Facebook

• Main Authors: LIN,MENG-TING, 林孟亭
• Other Authors: Yung-Yi Tang
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/btyqep

碩士 === 中國文化大學 === 資訊傳播學系 === 104 === With the rapid development of social media, often seen on Facebook punch, click the Like button, to express one's feelings of other news feed. Facebook users were not shy about their own self-disclosure of information, and different personality traits in many users are using the situation in the virtual community, the depth of self-disclosure and talk the situation will vary. The digital convergence environment, traditional media literacy has been unable to cope with the new environment required skills. So this study is to explore the influence of digital media literacy, personality traits, the use of virtual community and self disclosure. The study found that personality traits cautious dimensions, outgoing dimensions, friendly structure surface and digital media literacy variable of self disclosure have a significant impact. High Conscientiousness Personality reason, willpower firm, not easy to self disclosure, but low cautious personality traits will force is weak, on the target willpower is not strong, tendency and others exposed.Secondly, outgoing personality traits are adept at communication, show initiative, have a tendency of active self disclosure information. And friendly personality traits were accepted, high affinity, not to each other when the hostile relations, so they tend to self revealing information.Digital media literacy and self disclosure between has a significant impact, digital media literacy is high to different oriented or view interpretation of digital media information, even to self thinking and interpretation of digital media content, better able to control in the digital technology in self disclosure of themselves may be caused by the impact. And virtual community use won't because of Facebook's use of time length or Facebook friends such as the number of factors influence the degree of self disclosure.