The Relationships among Tourism Animated Endorser Credibility, Risk Perception and Advertising Effect: an Animated Endorser of Maokong Area
碩士 === 中國文化大學 === 觀光事業學系 === 104 === Through using spokesperson, tourism Industry hoped to transform the popularity and attractiveness of spokesperson into tourism products which were endorsed by them. Spokespersons can be classified to two kinds. However, real persons or avatar had bet-ter promotio...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4y9m6u |