Online News Representation of Two-timing Celebrities : A Frame Analysis of Image Construction by Stigma

• Main Authors: CHENG-YU-CHENG, 鄭渝錚
• Other Authors: LO-YEN-CHIEH
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/55s89w

碩士 === 中國文化大學 === 新聞學系 === 104 === People are always curious about celebrities’ private lives and thus celebrities’ words and actions are always under inspection. However, two-timing is contrary to social values and moral ethics. Influenced by the ideology of patriarchy, the established stereotypes and specific labeling stigmatize people of certain identities or characteristics. Furthermore, the discourse used in news texts is an important method in the strategy and presentation of stigmatization. This study used frame analysis to analyze samples which included online news articles from Apple Daily and news from ETtoday.net. Samples of 490 news articles which covered the two-timed behaviors of 10 celebrities from October 2014 through September 2015 were collected. Based on the framing structure containing maco-meso-micro levels proposed, news coverage on a two-timing celebrities was found using the selection and reorganization mechanisms in the framing structure formation process, and the interlopers mentioned in the news were categorized in the framework. The frame analysis reveals that, influenced by the ideology of patriarchy, female interlopers receive the highest degree of stigmatization. However, there is little coverage on male interlopers and less related discussion within news texts. As for female interlopers, there is a relatively greater quantity of descriptions of their extrinsic characteristics. While there is no negative connotation expressed in the literal description, a images of women as being gullible and ignorant is implied.