| Summary: | 碩士 === 中國文化大學 === 新聞學系 === 104 === This study wanted to explore the next digital age consumers are faced with differences in the use of new media and old media behavior, expectations can be past studies have not yet discussed the digital CATV tiering influence on the future development trend of digital CATV have a deeper understanding.
About the research methods, this study collected data collection in two parts, data mining and intensive interview, use of questionnaires to understand the behavior of college students use the IPTV and digital CATV tiering views, quantitative analysis of questionnaire depict audience of new media and old media faces media use and then view the digital CATV tiering of possible future trends.
The study found consumers do not understand the rules of the CATV tiering, but to understand the form of CATV tiering, we found a long time to use the TV and other electronic products than people who are more able to accept CATV tiering. In addition to prolonged use of television as entertainment viewing information with people, after the CATV tiering are willing paid more money to watch CATV.
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