A Study of the Competencies of Managers in 3C (Computers, Consumer Electronics & Communications) Industry

• Main Authors: LIN,HSIAO-TING, 林筱婷
• Other Authors: LIN,TSAN-YING
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/85289622481294593928

碩士 === 中國文化大學 === 勞工關係學系 === 104 === With the development of electronic technology, improvement of manufactured procedure and the growing of 3C electronic products market, consumers are willing to pay more attention and budget on purchasing those new electronic products. However, customers will expect for better qualities on both 3C electronic products and channel. To achieve success in such a competitive market, it is essential to foster professional talents for on 3C retail management to encounter with the increasing need of customer demands and bloody competitions at marketplace. The purpose of this study is to understand the competency that is required to a manager shall equip with in the 3C retail industry. This could be an important reference to recruit or train the 3C store manager. First, we will summarize the findings from paper references to identify the job content and working lists. Per that, we will design the questionnaire accordingly. Secondly, we will interview twelve experienced store managers and three high level managers who work in the 3C industry. Lastly, we will consolidate the feedbacks. In summary, we had two major conclusions as below. 1. Major duties of a professional store manager: 1) To assign the duty and work items to employees 2) To guide the employees to the sales activities, customer service and necessary knowledge to the goods. 3) Management of shop security and EHS. 4) To response customer voice thru providing customer service and proactive greeting. 5) To monitor the sales activities to ensure customers receive satisfied service and high quality product. 6) To ensure right product pricing and demonstration of product functions. 7) To guide the employees to the working, for example, sanitation, good arrangement, demonstration and sales. 8) To check the inventory and preorder of products. 9) Execution of assigned performance target, activities and regulation from corporate. 10) Planning and execution of advertisement and promotion activity; prepare for product presentation and advertisement document. 11) Action plan to crisis 12) Verification of cash income and receipt documents in daily. 13) To manage and analyze the financial reports, sales record and then render the information to corporate. 14) To recruit, train and evaluate the sale performance of employees, and dismiss improper employee if needed. 15) To assign proper duty per individual expertise; to schedule the employees’ shift; evaluate the performance of employees by corporate’s standard. 16) Budget planning and empowerment of expense spending. 17) To make pricing strategy based on the profit needs. 18) To keep the documents of purchasing, sales and applications as records. 19) To communicate with corporate staff to develop sales method and activity. 20) To forecast the consumer demanding; ensure product types and quantity to sold. 21) To understand the neighborhood and market information. 2. The competency of a shop manager in 3C industry 1) Must have: People communication, negotiation and leadership. 2) Good to have: Coaching, problem solving, customer service.