| Summary: | 碩士 === 中國文化大學 === 生活應用科學系 === 104 === Hot spring tour is one of the important recreational activities in Taiwan, especially in Beitou, Wulai, and Yangmingshan. Therefore, it is necessary to understand the consumer’s current hot spring tour in Taiwan. The purpose of this study was to investigate how consumers’ hot spring recognition influences on their travel behavior, physical and mental health, and beauty experience. This study used quantitative method to collect data. 425 subjects who had the hot spring tour experiences with the ages over 20 were participated in this survey study.
SPSS 22.0 was used as the data analysis tool. The statistical analysis included t-test, ANOVA, Scheffe post hoc test, Pearson correlation analysis, and stepwise multiple regression.
The result showed that there is significantly difference between consumers’ hot spring tour recognition and travel behavior (p<0.05). However, the consumers’ tour recognition has no direct relevance to their educational levels, but does to genders, ages, marriage status, jobs, and income. In addition, hot spring tour recognition and behaviors are significantly relevant (p<0.05) to the consumers’’ satisfaction. The contribution of this study can provide the information to tourism bureau and other relevant institutes about how to promote hot spring travel as well as improving the facilities.
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