The Study of the Relationship among Experiential Value, Brand Equity, and Revisiting Intention of DIY Experience Activities － Sophisca’s Chocolate Workshop as An Example
碩士 === 國立虎尾科技大學 === 企業管理系經營管理碩士在職專班 === 104 === The era of experiential economic is coming and the values that experience brought are much higher than the functionality that the product and the service had brought in the past. In recent years, many enterprises and brands strive for transformatio...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q8fq8s |