| Summary: | 碩士 === 國立虎尾科技大學 === 工業管理系工業工程與管理碩士班 === 104 === Public bike is a different individual freedom in the station by the car rental system for bicycles, with transit sites set up, has become a new green transportation. Taipei introduce public bicycle system (or smile cycling) in 2009, after two years of operation low tide, in August 2012 to improve the business model by expanding the scope of the lease, simplify procedures and reduce rental rates and other measures to significantly enhance their use rate. As emerging and developing high potential of transport, public bicycle-related research contrast is relatively scarce. In order to make sustainable public bike can effectively enhance the efficiency of public bicycle is necessary.
This study will explore the success factors UBike why, and that user feedback questionnaire, satisfaction, and then to UBike customer feedback and ask questions, I hope this study may allow execution unit UBike a reference to improve the missing place, UBike make more customer satisfaction increased, so that the occupancy rate can be more improved.
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