| Summary: | 碩士 === 國立聯合大學 === 創設產碩專班 === 104 === The word innovation has become the focus which the domestic industry, government and academia have paid attention to in recent years. Many people and college students in Taiwan participate in international design contests every year and get outstanding performance such like Red Dot Award and IF Design Award. For these award winners, some innovation could successfully adapt into human life, but others couldn't. What kind of elements in innovation will influence people’s attitude toward the acceptance of innovation?
This study modifies David's Technology Acceptance Model (TAM), and takes the products related to innovation in leisure and daily life category in 2014 IF Design Award for example. The innovation acceptance factors proposed in this study include TAM's perceived usefulness, perceived ease of use and a new factor – relevant perceived factor which composes of aesthetic, friendly and comfort. These factors make up the Innovation Acceptance Model (IAM).
The results show that the demographic factor like gender, age, education, occupation and average income have no significant impact on the user’s attitude toward innovative products. But the relevant perceived variables, including aesthetic, friendly and comfort, will significantly affect the people’s attitude toward innovative products. Besides, considering about mutual influence, leisure innovative products are affected by perceived usefulness, perceived ease of use and perceived relevant. Lifestyle innovative products are affected by perceived usefulness, perceived aesthetic and perceived comfort. In conclusion, relevant perceived factors will affect people’s attitude toward the acceptance of product innovation. They can help explain the details of people’s acceptance of product innovation. In the future, the IAM is suggested to widely apply to explore the impact factors on different kinds of innovative products.
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