| Summary: | 碩士 === 國立高雄大學 === 亞太工商管理學系碩士班 === 104 === In this Study, 7- Eleven chain store franchisees currently in operation were adopted as the research case. With “relationship management”, “employee turnover rate”, “emotional labor”, and “business performance” as measurement factors, whether the factors affect franchisees’ re-contract intention were discussed. Through the investigation of the franchising chain system, the store operation management and maintenance of the franchise relationship between the franchisor and franchisee, resources, support, and guidance mechanism provided by the franchisor, as well as whether performance rewards received by franchisees met their satisfaction, combined with emotional labor, employee turnover rate, and other constructs and whether these factors affected franchisees’ re-contract intention were discussed.
Empirical analysis was adopted in this study, with a questionnaire survey carried out to collect 136 valid questionnaires. The SPSS 22.0 was used to analyze recovered sample data through reliability and validity analysis, descriptive statistics, factor analysis, differential analysis, and regression analysis. The various hypotheses proposed in this study were then tested and verified. Results of the research reveal:
1. Relationship management has a “partially positive impact” on re-contract intention.
2. The impact of employee turnover rate on re-contract intention is “not significant”.
3. The impact of emotional labor on re-contract intention is “not significant”.
4. Business performance on re-contract intention has a “ significantly positive impact”.
Finally, based on the results, specific managerial suggestions for the study case (7-Eleven) franchisor were proposed.
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