| Summary: | 碩士 === 國立臺灣科技大學 === 管理學院MBA === 104 === The global Islamic clothing industry rises. Global Muslim consumer spending on clothing to be $230 billion in 2014, making the Muslim clothing market 11% of global expenditure. That condition causes the challenge and opportunity for business player. To know how to serve this market opportunity, this research aim to find a relationship between regulatory focus perspective and religiosity level regarding to the Muslim women clothing attributes attitude. Moreover, this research would like to explore whether the Islamic personality can influence the attitude of Muslim women toward clothing attributes. The result shows significantly that higher interpersonal religiosity people are more promotion-oriented focused. However, regulatory focus is not an important factor to determine the attitude toward clothing choice. In contrast, the level of intrapersonal and interpersonal religiosity influences the attitude toward fashion negatively. The Islamic personality, family and relatives kindliness positively influence comfortability. The price attribute is influenced negatively by trustworthy and patient personality. When people care about the personal health, they have attention to the aesthetic. Lastly, impartial personality has negative influence toward fashion and price. In addition, the attitude toward clothing attributes is determined by age, education, and occupation of Muslim women.
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