A Case Study on Foreign Market Entry in Indonesia: TCY Cosmetics Co. Ltd.
碩士 === 國立臺灣科技大學 === 管理學院MBA === 104 === The cosmetics market is one of the more promising industries in Indonesia, with an estimated market value of US$ 1.42 Billion in 2012. It currently has a strong growth of around 15% in the last 3 years and is expected to continue to have strong growth of 10-15...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29273715735692137234 |