| Summary: | 碩士 === 國立臺灣科技大學 === 設計研究所 === 104 === Nowadays, with the booming development of mobile phone devices in our daily life, the application software (hereinafter referred to as “APP”) has transformed itself from realtime messenger and recreation software into day to day services which include restaurant reservation, Airbnb accommodation service, Uber network, Wego travel agencies and so forth. The above mentioned APP draws good attentions in the global market. However, relatively few domestic users make use of those APPs.
This study takes domestic flight booking systems for instance by studying the interactive user interface design. The research contains two parts of experiments: (1) Current status research: Study the current booking system and understand the advantages and shortcomings of it. Mainly focus on the instinct and convenience of menus and processes by studying whether the interactive interface is user-friendly and understanding the demands and suggestions of users by questionnaire. (2) Verification: Design simulated experimental prototypes according to relevant literatures and current status research. Implement the simulation and also have questionnaire answered.
The verification stage was carried out with two-way ANOVA designs, i.e., 3 menu designs x 2 information architectures. There are three levels of menu designs: (1) Dynamic dropdown list design, i.e., except for the one being used, the others are hidden. (2) Single option list design, i.e., it is a hierarchical menu. Each page contains one option list only. Users make one option one step at a time. (3) Double options list model, i.e., it is a hierarchical menu as well. Each page contains one or two option lists. Users make options by turns. There are two levles of information architectures: (1) Non-integrated model, i.e., the main function icons are shown at the bottom of the page, HOME is shown at the top-left, whereas SEARCH, ENTER, and SAVE AS FAVORITE is shown at the top-right of the page. (2) Integrated model, i.e., besides the main function icons, HOME, SEARCH, ENTER, and SAVE AS FAVORITE functions are shown together at the bottom of the page
The verification experiment revealed that each different interface construction on “menu design” makes a great deal of difference. The varieties between the integrated model and non-integrated model are obviously distinguishing. The conclusion is listed below: (1) Due to the limitation of size of phone screen, the information appeared needs to be simplified and integrated. It shows only the main information rather than too many crowded ones in one screen. (2) Operating process must guide the users instinctively and feedback on time so as to let users rapidly know what would come out by the icon just pressed. (3) In terms of current domestic flight ticket booking, a relatively large portion is made via online booking. As a result, users potentially do what they used to do with experience as they did in the past. It would be better for designer to design the APP similar or consistent to those online booking interface so as not to puzzle and confuse the users. (4) Through the verification, it is known that the integrated model can minimize the movement of fingers so a more instinctive click can be achieved.
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