| Summary: | 碩士 === 國立臺灣科技大學 === 管理研究所 === 104 === The thesis is a case study of an IC design house whose core mission is “connecting everything”. To achieve the core mission, the company began making a series of acquisitions that would expand its technological capabilities. The company further implemented organizational change and process reengineering to rapidly increase the company’s product portfolios, which helped the company became a world-class communications IC design house. This study utilized case-writing method that illustrates how the corporate executives and board of directors are motivated by the strategic acquisitions, understand the feasibility and potential risk of failure, and implement organizational change after the merger in order to adapt to the new changes in the industry. There are two parts in this study: case description and teaching manual. The virtual case in the study has integrated management case, management knowledge, accumulated practical experience, and the views of industry research. The scope of this study is helping organization make decision in mergers and acquisitions and implement leadership to reduce crisis impact, moreover, applying marketing management tool to lead teams toward right direction.
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