A Case Study of The Relationship Between Research and Development in Small-and-Medium Enterprise and Corporate Social Responsibility

• Main Authors: Tsai Kuo Ying Shih, 施蔡國瑛
• Other Authors: Day-yang Liu
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/32151554401541291309

碩士 === 國立臺灣科技大學 === 管理研究所 === 104 === The study is focus on The Relationship with Small and Medium Enterprise Development And Social Responsibility. We use interview method to finish our research. We use Dalian Zhenying Environmental Protection Technology corporate to be our case study company. Dalian Zhenying Environmental Protection Technology corporate is the Green Enterprise about manufacturing coffins by plant fibers. The elements are from paddy, brown beam at the eaves. The coffins they made now is monopoly in the market by patents. But the revenue is not excellent as expectation because of the traditional concept in Chinese culture. Now this company is try to develop pet market to increase their revenue. They look forward to the gross profit will over 50%. We think Dalian Zhenying Environmental Protection Technology corporate is a good example for our study, because many SMEs would not focus on social responsibility as they do develop. And they always feel distressed between profit and environment protection. However, Dalian Zhenying Environmental Protection Technology corporate starts from the idea social responsibility and to find the business from this idea. We give Dalian Zhenying Environmental Protection Technology corporate a high evaluation. We think social responsibility will become more important and be pay attention in the future. This company steps on the correct road and will have unlimited opportunities.