| Summary: | 碩士 === 國立臺灣科技大學 === 管理研究所 === 104 === Relative to other industries, implant industry is more professional. In recent years, people’s demands increase, thus more and more dentist invest in this treatment. The increase in demand causes the increase in supply of related equipment, which lead more competitors into this market and create keen competition.
How companies could create their own blue ocean market under the red ocean and maintain business continuity? Since there is only a little research on this topic, this study will interview currently top company in this industry by using case study and bring up the company's business model and Blue Ocean Strategy analysis.
The results are as follows. First, in the Blue Ocean strategy, its four action frameworks are described below. 1. Eliminate: remove stock explants routine business review, unnecessary birthday gifts and the stock of large size equipment. 2. Reduce: reduce the number of participating in the exhibition, reducing external staff training and business sales regularization should be full-time in business promotion, and avoid being a the deliveryman. 3. Improvement: Up Management – strive for marketing budget, original explant and surgical tools designed specifically for the Asian Size. 4. Creation: focus on new trends and investment in R & D and brand value increasing.
Second, the case the company's overall strategy: 1.an innovative marketing strategy: the establishment of reading clubs and cross-border exchanges to enhance the academic status of the product. 2. Reduce the cost of entering the field of implant strategy. 3. Lift staff salaries: provide 30% more than the same industry salary compensation to retain key employees. 4. The company's internal business innovation. 5. Annual purchase contract strategy.
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