Blue Ocean Strategy of Chang An Construction Co.,Ltd
碩士 === 國立臺灣科技大學 === 管理研究所 === 104 === Everyone wants to successful create own business but to build up a real successful entrepreneurship which must develop great working attitudes, honest personality and willing learning attitudes before start up own business. These characteristics are worth to stu...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50244800626235919374 |
| Summary: | 碩士 === 國立臺灣科技大學 === 管理研究所 === 104 === Everyone wants to successful create own business but to build up a real successful entrepreneurship which must develop great working attitudes, honest personality and willing learning attitudes before start up own business. These characteristics are worth to study due to it will support entrepreneur overcome daily operation challenges and risks control to define correct strategies.
This study utilized Harvard case-writing method which illustrates a small and medium construction contractor entrepreneur suffered harsh conditions before create own business. The entrepreneur uses blue ocean strategy to build the difference marketing strategies which become the key success factor for enterprise. Meanwhile this study will present through risk management to conquer economic crisis impact and partner revolt issues.
There are two parts in this study which includes case description and teaching manual. This study is combined with career experiences, knowledge, and own business creating processes of researcher so it is a virtual case which did not project to any company or organization. The study is able to help small and medium entrepreneur judges how to implement entrepreneurship to reduce crisis impact, applying workable blue ocean strategy in dynamic market.
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